Step #2 - Approach Businesses in Your Community
Every year small, medium and large companies budget thousands to millions of dollars trying to attract prospective and keep current customers with advertisements in mass media (such as television, magazines, radio, local\national newspapers, circulars and billboards) and promotional product promotions(business cards, special coupons, giveaway caps, pens, t-shirts, golf balls, etc.).
Simply put, why not offer to actively promote their company products and services DIRECTLY to YOUR LOYAL fundraiser group for a contribution to the cause? That is, you, your group, volunteers, supporters, sponsors, donors; and the parents, grandparents, brothers, sisters, uncles, aunts, cousins, friends, neighbors, co-workers, etc.
Prepare a list of as many potential corporate sponsors located on the main road and industrial park in your town or city.
Introduce yourself and your group and bring up as many reasons to contribute to your cause that, regardless of the sponsorship levels, will benefit the Corporate Sponsors, including:
Remind the Corporate Sponsor you and your group are asking for a small percentage of the ANNUL sales and marketing budget.
Using LeClasp™ as the fundraiser product, here's is an example of a 3 to 4 Level of Corporate Sponsorship Program illustrating specific benefits inherent in each level:
GOLD CORPORATE - $2,500 and above
LeClasp™ can be decorated with an ad message (logo, slogan, website, telephone #, etc.) in two (2) locations - Front and opposite Back Sides:
Print on the Front side the group, school, association, foundation, team, church or GOLF TOURNAMENT logo.
Stack and print on the opposite Back side up to three (3) GOLD Corporate Sponsorship logos.
SILVER CORPORATE ($250 - $1000+)
LeClasp™ standard packaging consists of a presentation-quality Business Card poly bag.
As shown below, up to 25 cards\coupons can be tucked into EACH 3" X 4" size zip lock poly bags. (larger poly bags are available!)
Simply put, you and your group can offer to tuck SILVER Corporate sponsors 1) Personal Business Cards or 2) Special Offer Coupons into the packaging, handed out to every supporter purchasing LeClasp's.
Other sales arguments to SILVER Corporate sponsors:
Ideal local SILVER Corporate prospects include (florists, roofers, dentists, hair salon, electricians, plumbers, repair garages, clubs, restaurants, associations, foundations, real estate agents, coffee shops, video stores, local watering hole, beer stores, etc.)
BRONZE CORPORATE ($75+)
It can take months for most recipients to discover ALL the LeClasp™ advantages. Don't laugh... For this reason, LeClasp™ ship with Instruction Leaflets tucked into the individual packaging.
The explicate text summarizes the three (3) main features and directs recipients to the website for additional applications.
We realize the addition of a creative tag line is sometimes the trick to a successful promotion. For that reason and as shown below, you and your group can print below the explicate text a personalized tag line.
When addressed to an un-expecting recipient, the message builds goodwill and can accentuate a campaign theme, catch phrase, slogan, or you can simply say... Thank You For Your Support!
The OPPOSITE Back side of the LeClasp instruction leaflet sheets is usually used for BILINGUAL language instructions or simply left blank.
Simply put, you and your group can offer BRONZE Corporate sponsors contributing, for as little as $75.00, to print their company names on the opposite side.
Other sales arguments (benefits) to BRONZE Corporate sponsors:
Ideal local BRONZE Corporate prospects include entrepreneurs, small business owners, individual donators, etc.