Advertisers make use of
to measure, appraise,
cost and justify the
ROI (return on investment)
For mass media such as
radio, magazines, newspapers and billboards, the measurement of people's
in them has to do with the 1) size of the
audience and the 2) number of times the audience is
to the advertisements. These two measurements are known,
respectively, as reach and frequency.
mass media's benchmark
return on investment
as an promotional product gift idea.
keys (house, car, remotes,
work, warehouse, lock, mail box, safety deposit)
every single day,
on average once every hour.
suppose there are 16 waking
hours in a normal day,
notice/see your ad
(logo, safety/hazard warning or message, slogan, tag line, picture, website \ toll-free # \ iso
classification #, etc.)
displayed on the front side domed imprint
16 times per day.
Assuming a $7.50 price
one day usage
($7.50 / 16).
one month usage, your
"production staff" will be reminded (see)
of your "safety
message" 480 times (30*16), or a
($7.50 / 480).
one year usage,
your "prospective or loyal client" will be reminded
"company product & services" 5760 times per year (365*16), or a
of more or less
of a cent
($7.50 / 5760).
Spread that out across the
and it works out to more than
impressions, or take into account a "consumer" reminded "every single day" of your "leading
brand-name product" for an incalculable
of a cent ($7.50 / 17280)!!
Wow... LeClasp offers you long term
exposure at a very low, low CPI. Before purchasing promotional product lines,
measure, appraise, cost and justify ROI.
Return to [ Idea
the following link
for Promotional Products
for an informative article (quickie refresher class) on