|
LeClasp -
What are 'Benefit-Specific' promotional products?
A growing trend is the use of a 'benefit-specific' product to support a special campaign and event.
The more specific the product is to the promotion, the more likely it is to be successful. The benefit is a more successful promotional campaign; the promotional product is more likely to be USED by the recipient and, therefore, the client's name (LOGO, BRAND, SLOGAN, MESSAGE) is always in the view of the end-user (and others too!).
No matter what type of product you choose, it's now important to THINK AHEAD and be creative.
Consider WHEN and WHERE a specific promotional product use and benefits are MOST LIKELY TO BE REQUIRED (utilized), and talk to clients about what they're looking to accomplish with the promotion.
The Leading 'Benefit-Specific' Product in the Promotional Industry is the Multi-Functional LeClaspTM.
|
|