LeClasp Creates "Intimate-Attachments"...

In the face of unprecedented promotional product choices and blitzes, your target markets (employees, customers, executives, volunteers, golf tournament participants, exhibition visitors, renewal members, consolation prize winners) are constantly bombarded with all type of gifts that make them shout, “Seen it.  Done it.  I don’t care.”   

The alarming reality is that everything we’ve learned is “the right to do” to get noticed, heard, and bought will increasingly become “the wrong to do” in an over-solicited world.  

Your target markets are simply checking out.

Promotional products that grow out of your target markets needs — real DAILY needs — are what work.   Consequently, we have to connect with people’s deeper sense of need by approaching them through gift ideas they can and do trust.

That's why if you want your next promotional campaign to succeed, you have to shift your purchase criteria from promotional product lines without lasting impact to those that create “intimate-attachments”.  

That is, the reassuring feeling people get when they receive a special and unique gift --- a subtle connection that strengthens with every contact.   (Does a fiancée ever forget the gift of a diamond engagement ring?)

As you hand out such a gift, the perceived message should be, “WE’RE GOING TO TAKE CARE OF YOU ... FOREVER!”   

The Question:  Does such a promotional product exist?